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President's Blog: Preparing for Labor Day

Wednesday, May 19, 2010

Hey everyone! This is Ed Clark, President and General Manager of Atlanta Motor Speedway! Without question, this is shaping up to be an exciting week if you are a NASCAR fan.

Not only do you have the NASCAR Sprint Cup Series All-Star race at our sister track in Charlotte, but this Sunday will also mark the induction of the first NASCAR Hall of Fame class. Like anything else, the first time you do something is very special. For instance, many of our employees here at Atlanta Motor Speedway still have pleasant memories of the first time they went to a race. There’s just something special about the first time that you do something.

And that is definitely the case when it comes to the NASCAR Hall of Fame’s first induction class with Bill France Sr., Bill France Jr., Dale Earnhardt Sr., Junior Johnson and Richard Petty each being inducted.

I had the high honor of being among the voters for this year’s Hall of Fame class. And I’ve got to tell you, selecting just five inductees was tough! It’s like being asked who your favorite child is – you don’t want to pick one over the other.

The experience of being able to be a part of the process was very special. Not only were we making history by voting in NASCAR’s first Hall class, but there was so much history in that room among the voters. You had a who’s who of some of the best drivers, owners and others from NASCAR history. It was a very humbling process to be a part of.

The opening of the Hall of Fame is a great day of NASCAR fans. They now have their very own Hall of Fame and it is without question something anyone associated with the sport, whether they are a fan or a competitor, can be proud of.

One of the main things that we are doing to build up as the Labor Day night race weekend approaches is doing all that we can to create a first-class fan experience for our fans that is centered around the racing going on at the track. Think about it. Being in the outdoors and grilling out, visiting with friends and just having a good time – all in the outdoors in the South. It really doesn’t get much better than that!

Last September, one thing we heard from fans was a desire to have some type of track activity on Friday. Although we are still firming up details, I can tell you that we are close to announcing some activities for fans on Friday of race weekend, ones that will serve as a great kickoff to a weekend of night racing at Atlanta Motor Speedway!

Question of the week: Will you be having a Pre-Race concert again in September?

Yes we will! Last year we had a very good response from fans that attended the Pre-Race Party with Diamond Rio and Jason Michael Carroll performing. Not only did those attending get a great view of a concert, but they also enjoyed stagefront access to driver introductions. You’re so close you can almost see the stitching on the drivers’ firesuits!

We’re excited about this year’s concert as well! While we can’t yet reveal who will be performing, I can tell you that the concert will be by someone that we are all very excited about and are sure many of our fans will be excited as well!

Fans can go ahead and purchase passes for the Pre-Race Party for $39. But don’t wait too long! After the first 200 Pre-Race Party passes are sold, the price is $49!

Thanks again for all that you do to support Atlanta Motor Speedway and we hope to see you at the track! If you see me at the track, be sure to say hello and feel free to pass along any suggestions of what we can do a better job of.

See you at the track!

Ed

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