Track Blog

Social media helping NASCAR set standard for fan access

Wednesday, February 29, 2012

As a sport, NASCAR prides itself on its access to its drivers, teams and personalities. Just hours before  a race, fans can see their favorite driver up-close at the track through driver appearances in fan zone areas, autograph sessions or through other question & answer opportunities for fans.

This access is what separates NASCAR from other major sports. One cannot easily go to an NFL or Major League Baseball game and get that kind of access to their favorite athlete.

And now, coming off of Monday night’s race in Daytona, the bar has been raised higher, courtesy of NASCAR and one of its more personable drivers on social media networks, Brad Keselowski.

During the red flag period lasting more than two hours, Keselowski pulled out his phone and took to the social network, Twitter. He snapped a few photos from the inside of his car and later of drivers standing with one another waiting out the delay, messaging out a very behind the scenes view for all of his followers to see. In less than two hours, he gained more than 100,000 followers, a testament to the hunger for information and inside access sought by fans.

Times like this elevate NASCAR among its hardcore and new fans. It shows that the outreach from drivers to fans is very much alive and a point of emphasis.

Take Labor Day Weekend here at Atlanta Motor Speedway for example. Throughout the weekend, you can find drivers signing autographs and hosting Q&As at souvenir trailers, the fan zone and at hospitality appearances. Also, there is the tweetup on Sunday of race weekend, where fans who communicate with one another online meet in person. Media covering the sport are on-hand to interact with fans, and at last year's tweetup, Miss Sprint Cup was on hand and fans had the chance to have their photo taken with the Sprint Cup trophy!

In addition, fans having purchased pre-race pit passes are able to take advantage of being up-close as teams prepare pit stalls and cars on pit road for the race! There are few things more electric than pit road during the last hour before the start of a race. For the 2012 AdvoCare 500 race weekend, fans can purchase weekend pre-race pit passes for $125, $100 for Sunday only or $75 for Saturday only. Click here for information or call the ticket office at 877-9-AMS-TIX.

Back to the subject of Twitter, you can start following us at @amsupdates now for chances to win exclusive prizes as race weekend approaches, as well as the latest information and  insights before, during and after the Labor Day weekend. .

We can’t wait to have you with us on Labor Day Weekend when NASCAR Night Racing returns to Atlanta Motor Speedway, all capped by the AdvoCare 500! Tickets are as low as $39 and fans can lock in their seat through our $20 down payment plan! For more info, call 877-9-AMS-TIX or visit

Fans gathered for a tweetup at Atlanta Motor Speedway, joined by Miss Sprint Cup and the Sprint Cup trophy, 


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