Atlanta Motor Speedway and Chevrolet Enter Partnership
Wednesday, January 22, 2003
Atlanta Motor Speedway announced a new official vehicle partnership with Chevrolet, a division of General Motors, to enlist Chevrolet vehicles as the official car, pace car, truck and sports utility vehicle of Atlanta Motor Speedway.
During this four-year arrangement, Chevrolet will supply Monte Carlo pace cars for the speedway¿s two annual race weekends. In addition, the Atlanta-area Chevy Dealers will collaborate with Atlanta Motor Speedway on event promotions through local dealerships, the first of which ¿ Chevy Thunder Days ¿ will premiere before the upcoming March 7-9 Atlanta 500 weekend.
¿This will be an outstanding, mutually beneficial opportunity; the promotional potential for both partners is outstanding, and we will enjoy having a partner with the initiative and enthusiasm Chevrolet is already showing,¿ said Ed Clark, President and General Manager of Atlanta Motor Speedway. ¿Chevrolet has always been a leader on the track, and now the bowtie will be leading the pack for our events in Atlanta.¿
Atlanta Motor Speedway hosts two NASCAR Winston Cup races, this year March 9 and October 26, which are annually the two largest singly-day sporting events in the state, bringing more than $455 million each year to the local economy.
¿Chevrolet¿s pace car program positions our products in front of passionate racing audiences around the world,¿ said Jim Campbell, marketing director of Chevrolet Racing. ¿In 2003, Chevy vehicles will pace 51 events. The addition of Atlanta Motor Speedway is truly an asset to Chevrolet and our dealers providing a world-class program linking our NASCAR activities with several vehicles consumers can find in dealer showrooms.¿
General Motors (NYSE: GM), the world¿s largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. More information on GM can be found at www.gm.com