Golden Corral To Sponsor Spring Race At Atlanta Motor Speedway
Saturday, August 23, 2003
Atlanta Motor Speedway officials announced today that Golden Corral, the family-style restaurants specializing in the biggest and best buffet and grill available anywhere, will be the title sponsor of the track¿s spring NASCAR Winston Cup race. Next year¿s event, the March 14 Golden Corral 500, will be the first of the new three-year partnership.
¿We are really excited to be associated with NASCAR and the Atlanta Motor Speedway for their spring race in March,¿ said Bob McDevitt, Senior Vice President of Marketing/Franchise Operations for Golden Corral. ¿Both the venue and timing are perfect for Golden Corral. Like NASCAR, Golden Corral grew up in North Carolina and our customers are their fans. This is just a natural fit for us. As the No. 1 buffet restaurant in the country, we are excited to be associated with the No. 1 sport in the country.¿
Golden Corral, celebrating its 30th anniversary this year, has 470 restaurants across 40 states - 352 franchised and 118 company-operated. Nation¿s Restaurant News has ranked Golden Corral No. 1 in the grill-buffet segment for seven consecutive years, and Entrepreneur has named Golden Corral the No.1 franchiser in the family steakhouse category for eight straight years. Success magazine gave Golden Corral a perfect 5-Star rating for franchisee satisfaction, based on an independent survey.
¿We¿re pleased to bring a new sponsor to the sport of NASCAR racing, the fastest-growing sport in America at the fastest track in NASCAR,¿ said Ed Clark, president and general manager of Atlanta Motor Speedway. ¿This new relationship offers a lot of promotional potential, and we¿re eager to work with them to maximize this potential.¿
Atlanta Motor Speedway has played host to an annual spring NASCAR race since the running of the inaugural Dixie 300 in 1960. The next year, the event was lengthened to 500 miles.
Now known as the Golden Corral 500, the spring race at Atlanta has as rich a history as any event in motorsports. Richard Petty, A.J. Foyt, David Pearson, Cale Yarborough, Bobby Allison and Darrell Waltrip are just a few of the legendary names who have tasted victory during the spring event in Atlanta.
The list of recent winners reads like a who¿s who list in NASCAR Winston Cup racing: Bobby Labonte, Dale Earnhardt, Jeff Gordon and Bill Elliot have all found their way to victory lane in recent years.
Tickets for the Golden Corral 500 weekend are already on sale, and great seats remain. For more information, call the Atlanta Motor Speedway ticket office at (770) 946-4211 or visit www.atlantamotorspeedway.com.