Atlanta Motor Speedway officials announced today that The Tombras Group will become the advertising agency of record for the speedway beginning with the Golden Corral 500 in March 2004. "We're very excited to be working with Atlanta Motor Speedway. Our team is already at work developing some great advertising for the speedway that will differentiate it from other NASCAR tracks,¿ said Charlie Tombras, CEO for The Tombras Group. ¿They've got a great product to sell especially when you consider they offer some of the fastest racing on the circuit, multiple racing grooves and a history of close finishes. We¿ll be delivering messages to attract new fans and making their races a 'must-visit' every year.¿ The Tombras Group was founded in 1946 and has grown into a multifaceted company including brand advertising, public relations, internet marketing as well as international marketing and national yellow pages advertising. The University of Tennessee, Pigeon Forge, TVA and Atlanta¿s sister track, Bristol Motor Speedway, are just a few of the companies on Tombras¿ client roster. ¿The ability for a complete integration of our advertising and promotional efforts, along with the capability to maximize our sponsor relationships, has us excited about the chance to work with the Tombras Group,¿ said Ed Clark, president and general manager of Atlanta Motor Speedway. ¿The enthusiasm and ideas they bring to the Atlanta Motor Speedway brand is sure to set our already exceptional product apart even more.¿ Atlanta Motor Speedway has played host to memorable races since 1960 and continues to be one of the most competitive tracks on the NASCAR circuit. "As one of the original seven race tracks in NASCAR, Atlanta has a 43-year legacy for us to draw upon,¿ said Tombras. ¿We're going to make sure that race fans know about Atlanta Motor Speedway¿s great staff, facilities, and racing. Advertising tends to be more successful when you have a great product to sell, and Atlanta Motor Speedway certainly has that."