EasyCare To Sponsor Spring NASCAR Craftsman Truck Race at Atlanta
Monday, December 22, 2003
Atlanta Motor Speedway officials announced today that EasyCare, a leader in the vehicle service contracts industry, will sponsor the speedway¿s inaugural NASCAR Craftsman Truck race on Saturday, March 13.
The race, which will be held during the March 12-14 Golden Corral 500 weekend, will be known as the EasyCare Vehicle Service Contracts 200.
EasyCare is a leading brand for APCO (Automobile Protection Corporation), which markets and administers vehicle service contracts (extended warranty) on all makes of cars, truck and RV¿s.
¿We¿ve had a longstanding, successful relationship with Atlanta Motor Speedway and Speedway Motorsports, and we are excited to become a sponsor for this great event,¿ said Larry Dorfman, President and CEO of APCO. ¿By giving our clients the chance to experience a Craftsman Truck race and a NASCAR Nextel Cup race in the same weekend, especially at AMS, we are assured that they will have a great time and that we will have the opportunity get significant exposure for our EasyCare product.¿
The excitement about the inaugural NASCAR Craftsman Truck race at Atlanta, a 200-mile event, has been widespread. Ever since the initial announcement was made last fall, drivers have been predicting a fast, action-packed race.
¿This race is going to be great,¿ veteran driver Bobby Hamilton said. ¿You¿ll probably see more lead changes in our 200-mile race than you¿d ever seen in a 500-mile car race ¿ and here in Atlanta, that¿s saying a whole lot. There are great fans in Atlanta ¿ they can get a little wild, but they¿re fun.¿
Founded in 1984, nearly two million vehicles have carried the EasyCare or other APCO administered service contracts or warranties, including Volvo VIP, Mazda MEPP, Land Rover Assured, HondaCare and the new Jaguar Extra Mile program . The APCO organization has been recognized by regional and national publications from the Atlanta Journal-Constitution to Forbes magazine as one of Georgia and America¿s best performing companies.
APCO/EasyCare has been involved in racing since becoming a sponsor of the Joe Gibbs Racing organization in 1995. APCO and EasyCare sponsored the ARCA race at Atlanta from 1996-1999, as well as the ARCA and Goody¿s Dash events at Lowe¿s Motor Speedway for the past seven years.
Tickets are on sale now for all three days of racing excitement during the March 12-14 Golden Corral 500 weekend at Atlanta Motor Speedway. The weekend kicks off with Georgia Power Qualifying Day on Friday, March 12, as NASCAR¿s finest will be pushing to break the seven-year-old qualifying record at the circuit¿s fastest track.
The action heats up on Saturday, March 13, for the EasyCare Vehicle Service Contracts 200, showcasing top racing veterans and some of the hottest up-and-coming drivers in the country. The weekend will culminate on Sunday, March 14, with the running of the Golden Corral 500.
Weekend ticket packages for the Golden Corral 500 weekend start at just $59. For more information, call the Atlanta Motor Speedway ticket office at (770) 946-4211, or call Ticketmaster.