Atlanta Motor Speedway, Delta Air Lines Form Partnership
Tuesday, March 9, 2004
Atlanta Motor Speedway and Delta Air Lines (NYSE: DAL) officials announced today a new partnership designating Delta as the official exclusive airline of Atlanta Motor Speedway for the Golden Corral 500 NASCAR NEXTEL Cup Race.
The partnership will be introduced to race fans at the track for the March 14 Golden Corral 500 by way of a special Boeing 767 flyover during the pre-race performance of ¿Georgia On My Mind."
Delta, Atlanta¿s hometown airline, will also be instituting a number of promotions for race fans attending the Golden Corral 500, as well as for their 28,000 Atlanta-based employees.
Delta will be sponsoring the Delta Fan Guide, which will be packed with information for fans at the Golden Corral 500. One lucky fan will win 50,000 bonus SkyMiles courtesy of Delta. Fans will also be directed to register at the Delta display area for a free trip for two to the April 4 Samsung/Radio Shack 500 at Texas Motor Speedway, including airfare, hotel accommodations at the Holiday Inn Fort Worth South and tickets.
The airline will also sponsor a ¿Delta Click It¿ program, which will feature Delta-branded vehicles roaming the AMS property on race weekend taking snapshots of fans. The fans can later go to Delta¿s website to retrieve copies of the photo.
Delta recently hosted the ¿Delta/Atlanta Motor Speedway Fan Fest¿ at an airport hangar to kick off the sponsorship with their employees, providing them with discounted tickets, a host of interactive elements and showcasing the Atlanta Motor Speedway pace car.
Delta Air Lines is proud to celebrate its 75th anniversary in 2004. As the world¿s second largest airline in terms of passengers carried and the leading U.S. carrier across the Atlantic, Delta offers 7,737 flights each day to 494 destinations in 84 countries on Delta, Song, Delta Shuttle, Delta Connection and Delta¿s worldwide partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services.
For more information on Delta Air Lines, please visit delta.com. For more information about Atlanta Motor Speedway or the upcoming Golden Corral 500 weekend, visit www.atlantamotorspeedway.com.