Multi-platinum recording artist Travis Tritt has always embraced his roots. That¿s especially evident in his award-winning southern-rock, blues-infused country music.

 Maybe that¿s why Atlanta Motor Speedway is so special to the Atlanta-area native.  This weekend, Tritt¿s newest collaboration with his home track will hit the airwaves, as he appears in a new advertising campaign for the March 18-20 Golden Corral 500.

 Tritt will appear in a series of advertisements for Atlanta Motor Speedway pointing out the unique details of the 1.54-mile high-banked track. The first commercial, which will debut regionally this weekend, will illustrate how this fast track affects tires.

 The advertising campaign will also further the slogan adopted last year by the speedway, ¿Real Racing. Real Fast.¿

 A lifelong fan and friend of legendary NASCAR driver Dale Earnhardt, Tritt has long been considered an outlaw of country music. His first single, 1989¿s Country Club, roared into the top 10, and the album of the same name went on to become the first of many platinum records.

 He won the CMA¿s prestigious Horizon Award in 1991, was inducted into the Grand Ole Opry the following year and amassed a body of hits including ¿I¿m Gonna Be Somebody,¿ ¿Here¿s A Quarter (Call Someone Who Cares),¿ ¿Anymore,¿ ¿Ten Feet Tall And Bulletproof,¿ ¿Foolish Pride¿ and dozens more.

 Tickets are on sale now for the March 18-20 Golden Corral 500 weekend. For more information, contact Ticketmaster or the Atlanta Motor Speedway ticket office at (770) 946-4211, or visit www.atlantamotorspeedway.com.