GlaxoSmithKline Consumer Healthcare Races Towards NASCAR Sponsor History Again Nicorette 300 Would Be First Race With a Quit-Smoking Sponsor PITTSBURGH, PA, June 26, 2005 - GlaxoSmithKline [GSK] Consumer Healthcare marks another NASCAR "first" today, announcing plans for Nicorette® to sponsor next year's NASCAR Busch Series race on March 18, 2006 at Atlanta Motor Speedway. The event would be named the Nicorette 300. This announcement was made today at Infineon Raceway in California prior to the Dodge/Save Mart 350 NASCAR NEXTEL Cup series event. Earlier this year GSK Consumer Healthcare became the first smoking cessation sponsor in NASCAR with an associate sponsorship on Chip Ganassi Racing Team's No. 41 Dodge Charger. The company is reaching out to NASCAR fans and their families, raising awareness for its clinically proven smoking cessation therapies and providing quit smoking counseling, with a special Winner's Circle exhibit at 23 NASCAR NEXTEL cup series races this year. The Nicorette 300 sponsorship would be the first NASCAR race ever sponsored by a smoking cessation product. The race entitlement will build on the momentum that GSK Consumer Healthcare and NASCAR have been developing since 1977. Goody's® Headache Powder, another GSK Consumer Healthcare brand, is the sport's longest serving non-automotive sponsor and the "Official Pain Reliever" of NASCAR. "A Nicorette 300 race will be an excellent opportunity to raise awareness among NASCAR fans about quitting smoking. We are very proud of our association with this great sport, and the relationships we have already established with fans this year," said Bill Slivka, Vice-President of GlaxoSmithKline Consumer Healthcare's Smoking Control Products. "The NASCAR Busch series is the second most popular form of motorsports in the U.S., and an event sponsorship in this series is a fantastic way to achieve deeper involvement in the sport, particularly with the core NASCAR fans. NASCAR has been extremely welcoming and helpful to us as a sponsor, and we are looking forward to seeing the green flag come down on the Nicorette 300 next year,' he added. "This is the sponsor of our time," said Atlanta Motor Speedway's President and General Manager, Ed Clark. "It is a testament to how the sport of NASCAR has evolved to have a sponsor like Nicorette utilize the NASCAR community as an outreach program for their cessation campaign. Their program is unique to the sport, and we will do everything we can to help them promote their platform." GSK Consumer Healthcare's Nicorette® nicotine gum, NicoDerm® CQ® nicotine patches and Commit® nicotine lozenges became sponsors of Target Chip Ganassi Racing this year to help NASCAR fans and the general public learn how they can lead smoke-free lives. Ganassi's No. 41 Target Dodge Charger ran a special paint scheme featuring the newest GSK Consumer Healthcare product, Nicorette® Fresh Mint™ nicotine gum, at the Golden Corral 500 at Atlanta Motor Speedway on March 20, 2005. "Quitting Crew" Members Lead the Way As part of this year's program, GSK Consumer Healthcare created Richard Petty's "Quitting Crew", recruiting five NASCAR fans to quit smoking using Nicorette® nicotine gum, NicoDerm® CQ® nicotine patches and Commit® nicotine lozenges. Members of the "Quitting Crew" used a complete 12-week course of Nicorette® nicotine gum, NicoDerm® CQ® nicotine patches or Commit® nicotine lozenges to quit. Fans can see their week-to-week progress at, where the "Quitting Crew" members posted weekly updates. Richard Petty was just as pleased about the announcement today. "I'm looking forward to a Nicorette 300 race and am proud of the great job each member of the "Quitting Crew" has done. I'm particularly excited to be working with GSK Consumer Healthcare to help fans lead healthy lives," he said. The "Quitting Crew" members will be rewarded for their success with participation in the Richard Petty Experience at the Las Vegas Motor Speedway. In addition to the quit-smoking counseling and information, GSK Consumer Healthcare's Winner's Circle exhibit lets fans experience the speed and energy of NASCAR racing first-hand via a racing simulator. Visitors also can view exciting NASCAR moments on plasma screen televisions, and can take their picture alongside the #41 Nicorette® Fresh Mint™ Dodge and life-size cut outs of Casey Mears, Richard Petty and his son, Kyle Petty. More information about quitting smoking and GSK Consumer Healthcare's NASCAR events can be found online in the Winner's Circle area of About NASCAR The National Association for Stock Car Auto Racing has a broad reach with 1,800 racing events in 36 states at more than 110 tracks. The sanctioning body for stock car racing is headquartered in Daytona Beach, FL, with offices in Charlotte, Concord, NC, Los Angeles, Mexico City, New York and Toronto. More Fortune 500 companies are involved in NASCAR than any other professional sport. NASCAR has 75 million fans and is the second-highest rated sport on network television. NASCAR fans say they are three times more likely to purchase the products of NASCAR sponsors than non-sponsors. About GlaxoSmithKline Consumer Healthcare GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette®, NicoDerm® and Commit®, as well as many medicine cabinet staples, Abreva®, Aquafresh®, Sensodyne® and Tums®. GlaxoSmithKline Consumer Healthcare continues to develop innovative products to help all smokers find their best support system and achieve their goal of being cigarette free. About GlaxoSmithKline GlaxoSmithKline is one of the world's leading research-based pharmaceutical and consumer healthcare companies. GlaxoSmithKline is committed to improving the quality of human life by enabling people to do more, feel better and live longer. # # #