Six of the greatest drivers and legends of NASCAR - Richard Petty, David Pearson, Ned Jarrett, Benny Parsons, Buddy Baker, and Donnie Allison - will serve as Grand Marshals for the Nicorette 300, the NASCAR Busch Series race on Saturday, March 18 at Atlanta Motor Speedway. The six legends were selected by Nicorette nicotine gum to serve as Grand Marshals as a tribute to their racing careers and for their personal support of smoking cessation.

The Nicorette 300 marks the first NASCAR race to ever be sponsored by a smoking cessation product and is just one activity in a season-long sponsorship designed to eradicate smoking from the sport of NASCAR.

"We are thrilled to be able to have these six NASCAR legends serve as Grand Marshals for the Nicorette 300," said Steve Kapur, Senior Brand Manager, Promotional Marketing at GlaxoSmithKline Consumer Healthcare. "Through the support of Richard, David, Ned, Buddy, Benny and Donnie, we hope to inspire NASCAR fans to quit smoking and improve their health. We thank these NASCAR legends for their support in this important cause."

The six NASCAR legends will jointly give the command "Gentlemen, Start your Engines" to start the Nicorette 300 while making appearances throughout the day. Fans will have the opportunity to meet the six legends the morning of March 18 (time to be announced) at a question-and-answer session held at GSK's Winner's Circle Exhibit in the fan walk area. The Winner's Circle is an interactive, entertaining exhibit featuring information about the benefits and challenges of quitting smoking and how Nicorette nicotine gum, NicoDerm CQ nicotine patches and Commit nicotine lozenges can help lead to a smoke-free life. The Winner's Circle Exhibit also features free quit-smoking counseling with trained smoking cessation experts.

"I am proud to be able to support all that GSK Consumer Healthcare is doing to help fans quit smoking," said Petty. "We look forward to spending time with the fans at the Nicorette 300."

"Hopefully, through our support we will be able to inspire NASCAR fans to quit smoking," added Pearson, a former smoker himself. "I'm excited to being a part of this worthwhile program at the Nicorette 300."

The six legends combine for 405 NASCAR victories and 13 series championships. Petty had a record 200 wins and seven championships. Pearson ranks second with 105 all-time wins to go along with three championships. Jarrett, a two-time champion, is tied for 10th all-time with 50 career victories. Parsons won the series championship in 1973 and had 21 career wins. Baker won 19 times, including a Daytona 500, while Allison had 10 wins and 115 top-ten finishes.

"What a great thrill it will be for fans of all generations to see these NASCAR superheroes together again at Atlanta Motor Speedway," said Ed Clark, President and General Manager of Atlanta Motor Speedway. "With 405 victories between them, each and every one played an integral role in making NASCAR the tremendous success it is today."

Tickets to the Nicorette 300 NASCAR Busch Series race at Atlanta Motor Speedway are available. To order tickets, call (877) 9-AMS-TIX (877-926-7849) or click here: Purchase Tickets