"Our primary concern at AMS is our fans race day experience," said Atlanta Motor Speedway president and general manager Ed Clark. "The demand for smoke free seating has grown over the years and it is our desire to provide fan-friendly amenities to our guests."
Nicorette, the official smoking cessation product of NASCAR, has partnered with AMS to sponsor the new smoke-free sections which will be available for the 2008 Nicorette 300 NASCAR Nationwide Series race. Seven-time NASCAR Cup champion Richard Petty and four-time champion Jeff Gordon were on-hand today to unveil the smoke-free grandstands.
In Sunday's Pep Boys Auto 500 NASCAR NEXTEL Cup Series race, Gordon will be driving a special DuPont / Nicorette Cinnamon Surge paint scheme featuring the newest flavor of Nicorette gum.
Section 156 in the Champions grandstand will be smoke-free on Friday, March 7 and Saturday, March 8. The entire Petty grandstand will be smoke-free on March 8. Sunday's smoke-free sections include section 48 in the Elliott grandstand, section 113 in the Petty grandstand and section 168 in the Winners grandstand.