When Bill Elliott was crowned the 1988 NASCAR Cup Series champion, a ticket to Atlanta Motor Speedway could be purchased for $45. Now, 20 NASCAR seasons later, speedway officials are offering a limited number of $39 "Awesome Bill" tickets to the Kobalt Tools 500 NASCAR Sprint Cup race.

Located in the Turn Three Elliott Grandstand named after Bill Elliott, the $39 "Awesome Bill" ticket is another economically priced seating option for fans wanting to attend a Sprint Cup Series event at NASCAR's fastest track. Students with a valid school identification may purchase seating in same section for only $19.

"We want all fans to have the opportunity to experience the Kobalt Tools 500 live," said AMS president and general manager Ed Clark. "We designed the offer so the entire family could enjoy the drama of NASCAR racing together."

Students of all ages with valid school-issued student identification will be entitled to the same $39 ticket in the Elliott Grandstand for just $19.

Part of a NASCAR triple-header weekend, the Kobalt Tools 500 Sprint Cup race will be run in conjunction with Friday night, March 7 Georgia Power NASCAR Sprint Cup Qualifying, immediately followed by the American Commercial Lines 200 NASCAR Craftsman Truck Series race. The Nicorette 300 NASCAR Nationwide Series race will take the green flag on Saturday, March 8.

Tickets to the entire March event weekend are on sale now and can be obtained by calling (877) 9-AMS-TIX (877-926-7849)