AMS' most recent promotion, Real Racing. Real Fast. Roulette allowed fans the opportunity to purchase tickets to the upcoming Sprint Cup event for the price of the winning car number of the Daytona 500. The AMS ticket office, as well as Ticketmaster, sold the allotment of 1,000 tickets in six minutes. The promotion continues through 5 p.m. tomorrow as the speedway offers a $10 discount on all frontstretch reserved tickets for the Kobalt Tools 500.
The promotion drew fans from across the state of Georgia, some of whom camped out overnight in front of the ticket office to increase their odds of receiving one of the coveted tickets. A group of students from Peachtree City, Ga.'s Starr's Mill High School pitched tents at 1 a.m. on speedway property, after they saw who emerged as the victor in the Daytona 500.
"We had our minds made up," said Randy Beadling, one of the campers. "If No. 24 (Jeff Gordon) or anyone with a lower number won, we were going to come here and try and get the tickets. Gordon was our cut-off. When the No. 07 (Clint Bowyer) and the No. 1 (Martin Truex Jr.) had trouble, they about gave us a heart attack."
"This promotion has been a huge success and a lot of fun," said AMS president and general manager Ed Clark. "We congratulate Ryan Newman and the Penske Racing team on their Daytona 500 win which also made winners out of 1,000 fans who will attend the Kobalt Tools 500."
Fans can still take advantage of discounted tickets by calling the AMS ticket office at 877-9-AMS-TIX, (877-926-7849), or 770-946-4211 or by visiting www.atlantamotorspeedway.com.