Atlanta Motor Speedway will increase its online consumer marketing presence as the track prepares for its first NASCAR Sprint Cup Series race during its 50th Anniversary season, the Kobalt Tools 500 on March 7.

In celebration of the track's 50th Anniversary, Atlanta Motor Speedway has updated the track's website - www.atlantamotorspeedway.com - with a unique Golden Anniversary veneer, showcasing new colors with an antiqued appearance. In addition, the Speedway will initiate a new bi-monthly e-mail newsletter highlighting upcoming events, distributing racing news, and featuring exclusive ticket specials to fans. The first issue of the newsletter is tentatively schedule for release the week of Jan. 18.

"As part of our ongoing effort to deliver excellent customer service and keep our fans informed of events at Atlanta Motor Speedway, our newsletter will bring content directly to our most-dedicated fans," said Ed Clark, Atlanta Motor Speedway president. "We're very excited for our 50th Anniversary year and this is yet another way to deliver news on the excitement directly to fans."

Fans are also encouraged to follow Atlanta Motor Speedway's Facebook fan page and Twitter profile, AMSUpdates, for special 50th Anniversary contests and prizes. Featured prizes may include NASCAR tickets, pit passes, signed driver memorabilia, and exclusive Victory Lane and Garage tour experiences.

For more information on the upcoming Kobalt Tools 500 and Atlanta Motor Speedway's 50th Anniversary, contact the Speedway's Ticket Office at (770) 946-4211, (877) 9-AMS-TIX, or visit www.atlantamotorspeedway.com.