Atlanta-based Jake's Ice Cream has been named the official ice cream of Atlanta Motor Speedway. The agreement is for three years.

Jake's Ice Cream will be sold at Atlanta Motor Speedway during the AdvoCare 500 NASCAR night race weekend Aug. 30 - Sept. 1. It will also be sold during the Thursday Thunder summer racing series and the Speedway's drag racing series, Friday Night Drags & Show-N-Shine.

Founded in 1999, Jake's Ice Cream's headquarters is located inside the Irwin Street Market in the Old Fourth Ward in Atlanta, Georgia. It's products are sold in The Downtown W Hotel, numerous restaurants and in their own shop. With over 200 flavors currently in rotation, Jake's is known for their unusual flavor names and over the top flavors like Chocolate Slap Yo Mama, Brown Shugah Vanilla and Key Lime Piescream.

"A scoop of Jake's Ice Cream is decadent, all-natural and free of chemicals and preservatives - ice cream that is both healthier and more indulgent," said Jake Rothschild, founder of Jake's Ice Cream. "I'm a huge fan of NASCAR, and this is a great partnership between us and Atlanta Motor Speedway. What's better than eating ice cream while enjoying one of America's favorite pastimes?"

For more information about Jake's Ice Cream, visit www.jakesicecream.com.

NASCAR night racing returns to Atlanta Motor Speedway on Labor Day Weekend for the AdvoCare 500 race weekend. Tickets are on sale now and adult tickets start at just $39. Student tickets cost just $19. Other specials are available while supplies last. For more information, visit www.atlantamotorspeedway.com or call the AMS Ticket Office at (877) 9-AMS-TIX or (770) 946-4211.