Atlanta Motor Speedway is making it cost affordable for families to enjoy the Aug. 31 NASCAR Sprint Cup Series event by offering half-priced tickets in all grandstands for kids ages 12 and under.

In addition, those ages 12 and under with a valid student ID can find even better pricing in all rows of the Elliott Grandstand and the lower rows of the Winners Grandstands for either $19 or $29. Adults wishing to accompany their children in their seats may do so by purchasing seats at the full price.

Atlanta Motor Speedway will additionally sell Sunday pre-race pit passes for all kids 12 & under for $50, which is also a 50 percent discount off of the regular price. Providing access until an hour prior to the green flag, pre-race pit passes offer a behind-the-scenes view of the Labor Day Weekend NASCAR Sprint Cup Series night race at Atlanta Motor Speedway. Pre-race pit passes allow fans to roam the pit area prior to the event as teams are readying individual pit stalls for the race and rolling cars out of the garage area and onto the starting grid. All pre-race pit passes also include stagefront access for pre-race entertainment and NASCAR Sprint Cup Series driver introductions.

To take advantage of specially priced kids tickets for Labor Day Weekend, fans can call 877-9-AMS-TIX or visit www.atlantamotorspeedway.com. A proof of a child's age will be required at the Atlanta Motor Speedway grandstand on race weekend. If proof of age is requested and cannot be provided, customers will be asked to pay the full price for a grandstand ticket.

The price of discounted tickets for kids 12 & under will be $67.50 in the Upper Winners Grandstand, $57.50 in Upper Champions, $49.50 in Lower Champions, $52.50 in Upper Earnhardt, $44 in Lower Earnhardt, $47.50 in Upper Petty and $29.50 in Lower Petty.

Atlanta Motor Speedway will also once again offer free admission for kids 12 & under on Friday and Saturday of race weekend. When accompanied by an adult general admission ticket, free admission will be granted to kids 12 & under on Aug. 29 at the Wind Creek Casino Wetumpka Qualifying Night and the Aug. 30 NASCAR Nationwide Series Great Clips 300 to benefit Feed The Children.

For more information on the NASCAR Sprint Cup Series Labor Day weekend of night racing, contact the Atlanta Motor Speedway Ticket Office at (770) 946-4211, (877) 9-AMS-TIX or visit www.atlantamotorspeedway.com.