The Chevrolet Fireball Run Adventurally visited Atlanta Motor Speedway on Wednesday, Sept. 28 as part of its race to recover America's missing children.
Fireball Run rally teams are competing in the world's largest board game and America is the game board. Teams from all over America must solve clues and accomplish missions in order to navigate the country and score. Atlanta Motor Speedway was selected to be one of the interactive mission locations.
Two separate courses were set up for teams. The first course was a timed course on the 1.54-mile speedway. The second course was an autocross, set-up by the Henry County Sheriff and Henry County Police departments. To complete the AMS mission, teams took one lap on each course and delivered their missing child information to the law enforcement officers at the end of the autocross.
Vehicles competing in the adventurally range from Bentleys to the Back to the Future DeLorean, and from a Transformers-themed Camaro to Chargers.
For one competitor, the Atlanta Motor Speedway mission was a homecoming of sorts. AMS qualifying record holder Geoff Bodine is competing in this year's event representing the Melbourne, Fla. area. Bodine said that while competing in the game aspect is fun and challenging, the real reason for the event is to help locate missing children.
"Once I heard the Fireball Run was to help find missing children, I told the organizers, 'Look, I'll go look at my race schedule and if I'm not racing that week, I'm in. No questions asked,'" said Bodine, when recalling how he became involved with the Fireball Run. "And thank goodness I wasn't racing this week."
The Fireball Run's Race to Recover America's Missing Children is the largest active recovery effort for missing and exploited children in the country. While competing in the rally, each team has been assigned a child from their home region along with thousands of posters to distribute along the route. A decal featuring the child is affixed to the vehicle, creating a rolling milk carton. To date, the effort has assisted in the recovery of 36 missing children.
The 2011 rally themed "Southern Excursion" set out to be the most cultural, scenic and diverse experience so far. Nearly 50 teams are competing in the 2,500 mile, eight-day adventure. Fans can follow along on Facebook or Fireball Run's YouTube Channel. This year audiences can scan QR codes on the GPS-equipped cars to follow their favorites.
The 2011 Chevrolet Fireball Run Adventurally started Sept. 23 on Florida's Space Coast and will conclude on Oct. 1 on the Mississippi Gulf Coast. Official 2011 city destinations include Melbourne, Fla., Peachtree City, Ga., Knoxville, Tenn., Clarksville, Tenn., Anniston, Ala. and Gulf Port, Miss.
For more information about the Chevrolet Fireball Run Adventurally, email David Hickman at or call Fireball Run's production offices at (407) 224-5403.
For more information about the Atlanta Motor Speedway, visit www.atlantamotorspeedway.com.