Atlanta Motor Speedway's Labor Day weekend celebration has grown to four days with the addition of Breakfast on Bruton, a free Monday-morning breakfast for fans attending the prior night's NASCAR Sprint Cup race at the fabled 1.54-mile speedway.

Breakfast on Bruton was created by Atlanta Motor Speedway chairman Bruton Smith as a way to thank fans for attending the Sept. 3-5 racing events and supporting the Speedway through its first 50 years of operation. The breakfast will be served on Monday, Sept. 5 in the NASCAR Nationwide Series garage area from 7:00 a.m. until 9:00 a.m. Fans will be asked to show their ticket from Sunday night's Sprint Cup race for admission. Beginning at 8:00 a.m., those in attendance will also be able to drive their own vehicles around the 1.54-mile oval for a $30 donation in the Speedway Children's Charities' "Hot Laps on the High Banks."

The breakfast will be the concluding event for the weekend which starts on Sept. 3 with Friday Fan Fest presented by Your Georgia Best Chevy Dealers. Friday night's activities begin at 6:00 p.m. with a question-and-answer session hosted by SPEED's Rutledge Wood featuring Sprint Cup drivers Jeff Burton, Clint Bowyer and David Ragan. A concert by Drivin' N Cryin' follows with the Southern Superstars Short Track Series Georgia Best Chevy Dealers 150 closing out the night's activities on the Speedway's "Thunder Ring" quarter-mile track. Admission to Friday night's activities is free with a ticket to either Saturday or Sunday nights' NASCAR events and $10 for all others.

Saturday's schedule calls for NASCAR Nationwide Series qualifying at 2:40 p.m., followed by Sprint Cup Series qualifying at 4:40 p.m. The Great Clips 300 Nationwide Series race gets the green flag at 7:00 p.m. Sunday's NASCAR Sprint Cup Series race, the second to last before the field is set for the Chase for the Sprint Cup championship, is set to begin at 7:30 p.m. following a 5:20 p.m. start/finish line concert by Foreigner.

Breakfast on Bruton event sponsors include Bimbo Bakery, Coca-Cola, Minute Maid, Dixie Paper Products, Wheaties FUEL, the Georgia Egg Commission, Sutherland Foods, Land-O-Lakes and OCP Angus Farms.

"We're thrilled to take last year's two-day schedule and expand it to four days of exciting activity for fans attending the biggest Labor Day Weekend Celebration in the USA," said Atlanta Motor Speedway president Ed Clark. "Obviously, the weekend won't end with Sunday night's fireworks. We look forward to serving breakfast and meeting the loyal fans who have made Atlanta Motor Speedway's first 50 years so successful as we celebrate our 50th Anniversary season."

The biggest Labor Day party in the USA is at Atlanta Motor Speedway on Labor Day weekend, as the NASCAR Sprint Cup stars head to the high banks for night racing on Sept. 4 and 5. For more information or to purchase tickets, call (770) 946-4211, (877) 9-AMS-TIX, or visit www.atlantamotorspeedway.com.