Great Clips, the world's largest hair salon brand, will sponsor the Feb. 27 NASCAR Camping World Truck Series race at Atlanta Motor Speedway. The event will be named the Great Clips 200.

The race will follow the Heads Up Georgia 250 XFINITY Series race to round out the same-day Saturday doubleheader unique to Atlanta Motor Speedway with a 4:30 p.m. start time.

Great Clips, a longtime sponsor of various NASCAR events and drivers, returns to Atlanta Motor Speedway for the first time since sponsoring the 2014 Great Clips 300 to Benefit Feed the Children XFINITY Series race. Before that, the salon brand sponsored XFINITY Series races at Atlanta in 2010, 2011 and 2013.

"We are pleased to partner with Atlanta Motor Speedway to sponsor the Camping World Truck Series race on Feb. 27," said Terri Miller, Great Clips, Inc. senior vice president of marketing. "We have had a strong partnership with AMS over the last few years and know that once again, this relationship will enable us to deliver a tremendous amount of systemwide branding for 3,900 salons across the U.S. and Canada. We are looking forward to another successful partnership and are proud to be a part of the upcoming Great Clips 200."

Based in Minneapolis, Minnesota, Great Clips is the world's largest salon brand with franchised salons in 175 markets throughout the U.S. and Canada. The brand also serves as a primary sponsor for Sprint Cup Series driver Kasey Kahne, driver of the No. 5 Chevrolet for Hendrick Motorsports, and has supported him in NASCAR for 14 years.

"Our longstanding and valued partnership with Great Clips strengthened even further with today's Camping World Truck Series race sponsor announcement," said Atlanta Motor Speedway president Ed Clark. "We are honored to have them onboard once again for what will undoubtedly be a topnotch experience for fans attending Saturday's event."

In addition to its sponsorship of Atlanta's 2016 Camping World Truck Series Race, Great Clips will sponsor the Atlanta Motor Speedway smartphone app. Officially called the AMS App Brought to you by Great Clips, the app, available for Apple and Android-enabled devices, will include interactive fan features like daily polls and coupons for users who download in addition to all the AMS-related information already available to fans.

About Great Clips
Great Clips, Inc. was established in 1982 in Minneapolis. Today, Great Clips has more than 3,900 salons throughout the United States and Canada, making it the world's largest salon brand. Great Clips is 100 percent franchised, and salons are owned locally by more than 1,200 franchisees across North America. Great Clips franchisees employ nearly 35,000 stylists who receive ongoing training to learn the Great Clips customer care system and advanced technical skills. As a walk-in salon, Great Clips provides value-priced, high-quality haircare for men, women and children. No appointments are needed, and salons are open nights and weekends. Getting a great haircut is more convenient than ever with Great Clips' Online Check-In and Clip Notes®. To check-in online, visit www.greatclips.com or download the app for Android and iPhone. For more information about Great Clips, Inc. or to find a location near you, visit www.greatclips.com.