Great Clips, Inc., the world's largest hair salon brand, will join with non-profit organization Feed The Children to sponsor the Aug. 30 NASCAR Nationwide Series race at Atlanta Motor Speedway. The race will be titled the Great Clips 300 Benefitting Feed The Children.

The Great Clips 300 Benefitting Feed The Children will feature 195 thrilling laps around Atlanta Motor Speedway's legendary 1.54-mile racing surface under the lights. Intensity is expected to be at a fever pitch with some of NASCAR's brightest rising stars going door-to-door with NASCAR veterans.

"We are very excited and honored to be a part of the Great Clips 300 race," said Corey Gordon, Chief Marketing and Communications Officer for Feed The Children. "This partnership with Great Clips, Atlanta Motor Speedway and Feed The Children will help shine a spotlight on hunger and poverty issues in the United States, helping us further our mission that no child or family should go to bed hungry."

The Great Clips 300 Benefitting Feed The Children is nine races prior to the end of the 2014 NASCAR Nationwide Series season. That placement on the schedule is expected to raise the level of intensity for drivers seeking a series championship even more than usual.

"Great Clips is extremely proud to announce our new partner Feed the Children as we are going racing again this Labor Day Weekend at Atlanta Motor Speedway and we couldn't be happier to have the Great Clips 300 back in Atlanta," said Dave Randall, Senior Marketing Manager of Great Clips.

Having been a sponsor in the NASCAR Nationwide Series since 2000, Great Clips will sponsor Kasey Kahne, Kevin Harvick and Dale Earnhardt, Jr. in cars fielded by JR Motorsports in the Nationwide Series while also sponsoring Kahne in multiple races this season with Hendrick Motorsports in the NASCAR Sprint Cup Series.

NASCAR night racing returns to Atlanta Motor Speedway on Labor Day weekend and tickets for the Great Clips 300 Benefitting Feed The Children start at just $25 and kids 12 and under are admitted free when accompanied by an adult general admission ticket. For more information, call the Atlanta Motor Speedway Ticket Office at (770) 946-4211, (877) 9-AMS-TIX, or visit www.atlantamotorspeedway.com.

About Great Clips, Inc.

Great Clips, Inc. was established in 1982 in Minneapolis. Today, Great Clips has more than 3,300 salons throughout the United States and Canada, making it the world's largest salon brand. Great Clips salons employ nearly 30,000 stylists who receive ongoing training to learn advanced skills and the latest trends. Make Great Clips your choice for value-priced, high-quality haircare for men, women and children. No appointments needed, and salons are open nights and weekends. And, it's more convenient than ever with Great Clips' Online Check-In and Clip Notes. To check-in online, visit www.greatclips.com or download the app for Android and iPhone. For more information about Great Clips, Inc. or to find a location near you, visit www.greatclips.com.

About Feed The Children

Founded in 1979, Feed The Children is one of the largest international charities based in the U.S., with the mission of providing hope and resources for those without life's essentials. Feed The Children is accredited by the BBB Wise Giving Alliance and has a 4-star rating from Charity Navigator. Using an integrated approach to defeat hunger, Feed The Children distributed over $344 million in food, essentials and medicine to over 10 million individuals in the United States, and 23 other countries in fiscal year 2013. For more information, visit www.feedthechildren.org.