Multinational electronics manufacturer Hisense has been named the title sponsor of the Feb. 28, 2015 NASCAR XFINITY Series race at Atlanta Motor Speedway. The event will be named the Hisense 250 and will be the first race of a rare NASCAR XFINITY Series and Camping World Truck Series doubleheader.

"NASCAR is one of the country's largest sports with brand-loyal fans," said Dr. Lan Lin, EVP of Hisense Group and GM of Hisense International Co., Ltd. "We are very excited about this important step towards establishing the Hisense brand in the U.S."

Based in Qingdao, China, Hisense began in 1969 as a small radio factory and has since grown into a multibillion-dollar global conglomerate with a workforce of over 75,000 worldwide. The company is a world leader of flat-panel TVs, household appliances and mobile communication devices.

Hisense USA, a subsidiary of Hisense Company Ltd. was established in 2001 and operates a Georgia-based R&D center to bring a more market-centric approach to product development and technological innovations. Today, Hisense USA sells into retailers across North America such as hhgregg, Best Buy, Walmart, Costco.com, Canadian Tire and many others. Hisense products are exported to over 130 countries and regions around the world.

"We are beyond delighted to welcome Hisense as the title sponsor for the XFINITY Series race in Atlanta on Feb. 28, as it continues its global development in the U.S.," said Ed Clark, Atlanta Motor Speedway president and GM. "Hisense provides a full range of quality electronic products to a worldwide market, and we look forward to a partnership that will continue to fuel its expanding reach across U.S. and provide a quality event for fans attending the Hisense 250."

The Hisense 250 will kick off a unique NASCAR racing doubleheader at Atlanta Motor Speedway on Saturday, Feb. 28, followed closely by a NASCAR Camping World Truck Series race. The weekend begins with Sprint Cup Series open team testing on Thursday, Feb. 26 before Sprint Cup Series qualifying on Friday, Feb. 27. The Folds of Honor QuikTrip 500 will round out Atlanta's NASCAR weekend on Sunday, March 1. The weekend will mark just the second stop of the 2015 NASCAR season.

For more information or to purchase tickets, contact the Atlanta Motor Speedway ticket office at (770) 946-4211, (877) 9-AMS-TIX or visit www.atlantamotorspeedway.com.