Oral-B has been named the title sponsor of the NASCAR Sprint Cup Series race on Aug. 31 at Atlanta Motor Speedway and the event will be named the Oral-B USA 500.

The Oral-B USA 500 on Aug. 31 will cap the Labor Day Weekend racing events at Atlanta Motor Speedway which include the Wind Creek Casino & Hotel Wetumpka Qualifying Night and Sprint Car Shootout on Aug. 29 and the Great Clips 300 to benefit Feed the Children on Aug 30. The Oral-B USA 500 is the second to last race before the Chase for the Sprint Cup begins. It will provide drivers one of the final two opportunities to secure a win and lock up a berth in the Chase.

Oral-B's sponsorship of the Labor Day Weekend NASCAR Sprint Cup Series race is a celebration of Oral-B's commitment to supporting American Jobs. Opened in 1958, the Oral-B Iowa City plant remains the largest toothbrush factory in the world, where more than 470 employees make 1 million manual toothbrushes every day that engineer healthier smiles. Fans are encouraged to support the effort by joining the #OralBUSA conversation.

"We are thrilled to welcome Oral-B to the Atlanta Motor Speedway family of business partners," said Ed Clark, president of Atlanta Motor Speedway. "Labor Day weekend is a great opportunity to highlight American workers and showcase an All-American brand which has remained committed to the American worker for more than 50 years."

About Oral-B
Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets