The National Rifle Association, America's oldest civil rights and sportsmen's group, and its NRA American Warrior magazine, will serve as title sponsor of the NASCAR Nationwide Series event at Atlanta Motor Speedway on Saturday, Sept. 1, with the event being called the NRA American Warrior 300.

The announcement was made by Lieutenant Colonel Oliver North, USMC (Ret.), who is an NRA Board Member and reports on American heroes for NRA Life of Duty, along with AMS President and General Manager Ed Clark, Executive Vice President and Chief Executive Office of the NRA, Wayne LaPierre and Richard Childress, owner of Richard Childress Racing who is an NRA board member.

"Atlanta Motor Speedway is proud to celebrate and honor America's bravest and most respected fighting men and women," said AMS President and General Manager Ed Clark. "Many shooting sports enthusiasts are also race fans, and this partnership will highlights those long standing relationships. We look forward to saluting those that protect and serve the United States."

"As Americans gather in the back yard for barbecues this Labor Day weekend and celebrate the upcoming school year, the return of hunting season and the worth ethic which makes America great, we wanted one race that focuses entirely on the life's work of the American Warrior," said Wayne LaPierre, NRA Executive Vice President. "This is a labor of patriotism and gratitude. As a tribute to these wonderful people, the NRA and Atlanta Motor Speedway came together to make possible the NRA American Warrior 300."

The NRA American Warrior magazine is the NRA's bi-monthly salute to all who serve, from the armed forces to law enforcement to first responders. Fans that visit www.NRA.org/warrior and sign up for a free subscription to the magazine will receive a complimentary ticket to the NRA American Warrior 300.

The NRA American Warrior 300 will feature 195-laps of racing under the lights on the speedway's 1.54-mile high-banks. The race will mark 10 events remaining in the 2012 season, meaning drivers will be battling for positions in the points standings and trying to build momentum for the season's final three months, all while striving for the coveted AMS trophy.

NASCAR night racing returns to Atlanta Motor Speedway on Labor Day weekend, Aug. 31-Sept. 2, 2012. Tickets for the NRA American Warrior 300 start at just $30. For more information, call the Atlanta Motor Speedway Ticket Office at (877) 9-AMS-TIX, (770) 946-4211 or visit www.atlantamotorspeedway.com.

About the National Rifle Association (NRA)
Established in 1871, the National Rifle Association (NRA) is America's oldest civil rights and sportsmen's group. Four million members strong, NRA continues to uphold the Second Amendment and advocates enforcement of existing laws against violent offenders to reduce crime. The NRA remains the nation's leader in firearm education and training for law-abiding gun owners, law enforcement and the armed services. For more information about the NRA, visit www.NRA.org.

About Atlanta Motor Speedway (AMS)

Speedway Motorsports is a leading marketer and promoter of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Infineon Raceway, Kentucky Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary. The Company also equally-owns Motorsports Authentics, a joint venture formed with International Speedway Corporation to produce, market and sell licensed motorsports merchandise. For more information, visit the Company's website at www.speedwaymotorsports.com.