New Holland dealers from across the Southeast completed a two-day sales training event at Atlanta Motor Speedway last week, providing sales members with first-hand experience with the company's new PowerStar™ T4 Series tractors entering the Spring season.
More than 100 New Holland dealers attended the two-day event that covered the benefits and features of the PowerStar T4 Series of utility tractors. The New Holland sales force also participated in ride and drive comparisons at Atlanta Motor Speedway that highlighted the strengths of the new tractors: maneuverability, unparalleled comfort and excellent fuel efficiency.
"This was a tremendous opportunity for our dealers and sales people to see the new products up close and get ready for the upcoming sales season," said Ron Wilwert, Regional Sales Director for New Holland Agriculture. "Atlanta Motor Speedway provided an excellent location to conduct the event."
The PowerStar T4 Series can be purchased in 75, 90 and 100-horsepower models and features a number of customizable options.
"PowerStar tractors are designed with performance and comfort levels never before seen in a utility tractor," said Brad Moore, North American Mid-Range Tractor Segment Leader. "After extensive consultation with current utility tractor owners, we totally redesigned the cab around the operator using advanced virtual reality techniques to ensure that the controls conform to operators of all sizes."
More than 1,100 New Holland dealers throughout the United States and Canada provide an extensive network of sales, parts and service. There are more than 3,000 New Holland dealers serving customers in 160 countries worldwide.
For more information on Atlanta Motor Speedway and the track's Labor Day NASCAR night racing weekend, Sept. 2-4, contact the Atlanta Motor Speedway Ticket Office at (877) 9-AMS-TIX, (770) 946-4211 or visit www.atlantamotorspeedway.com.