SYLVANIA Silverstar® zXe, a brand of high-performance halogen headlights, will sponsor the inaugural Global Rallycross Championship race on Aug. 10 at Atlanta Motor Speedway. The event will be titled SYLVANIA Silverstar® zXe Global Rallycross Atlanta.

"SYLVANIA Silverstar® zXe Global Rallycross Atlanta is going to be one of the most exciting events of the summer," said Atlanta Motor Speedway President and General Manager Ed Clark. "We're thrilled that SYLVANIA has partnered with us for what'll undoubtedly be an event filled with intense, jaw-dropping racing action."

Global Rallycross racing is a combination of motorsports competition and extreme sports. GRC cars race on surfaces comprised of dirt, water, asphalt, gravel, hairpin turns, ramp jumps and more, testing the fullness of both the drivers and their cars.

SYLVANIA Silverstar® zXe Global Rallycross Atlanta will utilize the speedway's frontstretch, pit road and infield grass and is expected to be one of the most challenging venues of the 2013 Global Rallycross Championship season.

So far, this season has featured a high level of parity within Global Rallycross with three different winners in four separate events. Scott Speed and Liam Doran won the first two races of 2013 prior to Heikkenin winning the previous two GRC races. Heikkenin's win in the most recent GRC race, last week at New Hampshire Motor Speedway, came as he got past Tanner Foust on the final lap.

SYLVANIA Silverstar® zXe is also sponsoring a four-race mini-series comprised of this season's events at New Hampshire, Bristol Motor Speedway, Atlanta Motor Speedway and Charlotte Motor Speedway. The driver with the most number of points at the end of the mini-series will be awarded $20,000.

"SYLVANIA Automotive feels very fortunate to be in a position to help bring GRC to our customers and fans in Atlanta. The chase for the SYLVANIA zXe Cup got off to an incredibly exciting start in New Hampshire, with the championship determined on the last turn of the last lap. It's everything you would expect when you combine action sports crossover stars, former F1 and NASCAR drivers, and rally car driving champions," said Joe Verbanic, Marketing Manager for SYLVANIA Automotive. "The racing will really heat up in Atlanta as the drivers battle for position and points heading into the homestretch of the SYLVANIA zXe Cup mini-series. We can't think of any better way to say thank you to our fans and customers than to bring them some of the most competitive, close, and thrilling racing around these days."

"The racing in the Global Rallycross Championship is simply unbelievable. It's some of the most exciting on-track action you'll ever see," Clark said. "GRC is racing that you have to come see for yourself. It is incredible to watch, and we're thrilled that SYLVANIA and Global Rallycross will be here Aug. 10 for the SYLVANIA Silverstar® zXe Global Rallycross Atlanta."

Grandstand tickets for the SYLVANIA Silverstar® zXe Global Rallycross Atlanta are on sale now. Adult general admission tickets are $20. Ages six to 12 gain admission for just $10, with ages five and under entering free. Fans can upgrade their ticket and add paddock access for an additional $5.

Parking for SYLVANIA Silverstar® zXe Global Rallycross Atlanta is $5 per vehicle and no smoking is permitted in the grandstands during the event.

For more information, visit or call the AMS Ticket Office at (877) 9-AMS-TIX or (770) 946-4211