Auction giant L.W. Benton Company, Inc. will once again present the Atlanta Motorama Collector Car Auction at the 2017 Summit Racing Equipment Atlanta Motorama, now Powered by, beginning at 10:30 a.m. on April 22.

The auction, which features rare, classic and custom vehicles for bid, has proven a popular attraction for auto enthusiasts in the first three years of the festival. Richard Stafford, vehicle acquisition manager at L.W. Benton Company anticipates the 2017 auction will be the most comprehensive one at the Atlanta Motorama yet with new and exciting vehicles entries already confirmed.

"We are looking forward with great anticipation to the Atlanta Motorama Collector Car auction at the 2017 Summit Racing Equipment Atlanta Motorama," he said. "We anticipate more than 100 collectible vehicles at auction including cars and trucks of all types, from restored originals to customs and hot rods.

The auction will again be located on concourse, under the Atlanta Motor Speedway Winners Grandstands near Turn 1 of the track, and a $25 bidder registration will grant access for two to both the auction and the festival itself.

For car owners interested in registering their vehicle for auction, they may do so for a $200 fee, which also includes two passes to the Atlanta Motorama.

Auction attendees can register to consign or bid by visiting the auction website here or by contacting Stafford at 470-313-5254.

More information, visit the auction website here. The gigantic Summit Racing Equipment Atlanta Motorama returns to Atlanta Motor Speedway for its fourth annual event April 22-23, 2017. To reserve tickets or browse festival activities and attractions, visit