As New Year’s resolutions often involve getting healthier, Speedway Motorsports enters 2024 with a new entitlement partner, Focused Health, for NASCAR Xfinity races at Circuit of The Americas and Atlanta Motor Speedway.

The Focused Health 250 will take place on Saturday, March 23 during the NASCAR at COTA race weekend, airing live at 5 p.m. ET on FSI, PRN and SiriusXM. In Atlanta, the Focused Health 250 will kick off race weekend on Saturday, Sept. 7, airing live at 3:00 p.m. ET on USA, PRN and SiriusXM.

Focused Health, a national health insurance agency formed by industry experts Shawn Holt and Larry Cassar, concentrates on government-supported healthcare offerings that deliver insurance solutions for both individuals and families.

“Focused Health™ is excited to be an entitlement sponsor with Speedway Motorsports at two Xfinity races in 2024, each with a three-year agreement,” said Holt, Co-Founder and CEO of Focused Health. "This partnership brings a unique value proposition for our business. It allows us to connect not only with our consumers and insurers, but also with key business leaders in a celebration of speed, competition and the pursuit of a healthier lifestyle.”

“Focused Health brings a unique perspective to the world of racing, and we’re pleased to add them to our portfolio of race entitlement partners,” said Speedway Motorsports Executive Vice President and Chief Commercial Officer Kevin Camper. “This partnership provides Focused Health with a platform to educate NASCAR fans about affordable government-supported health insurance programs and healthcare options.”

In addition to the Speedway Motorsports race entitlements, Focused Health will also market its brand for 20 races as a primary sponsor of Zane Smith’s No. 71 NASCAR Cup Series Chevrolet, fielded by Spire Motorsports and Trackhouse Racing.