Legendary award-winning NASCAR broadcaster and Performance Racing Network (PRN) President and Lead Anchor Doug Rice will give the command to start engines on his final season in the broadcast booth at the Ambetter Health 400 on Feb. 25.

Rice will serve as Grand Marshal for the NASCAR Cup Series event at Atlanta Motor Speedway, the first of 15 of Cup events that “Doug’s Last Lap” will encompass in the 2024 season at venues across the nation.

“I’m tremendously thrilled to be the Grand Marshal for the Ambetter Health 400 at Atlanta Motor Speedway,” said Rice. “Getting to give the command to start a Cup race checks a huge box in my career.”

Rice developed a passion for radio broadcasting as a young man listening to Atlanta Braves games and has since become an iconic voice in the world of motorsports. Over his 36-year career in NASCAR broadcasting, Rice has called play-by-play on 210 NASCAR Cup Series races, immortalizing countless historic racing moments.

“From championship drives to photo finishes, Doug’s words have painted the picture of so many iconic races here at AMS and across the NASCAR world,” said AMS Executive Vice President and General Manager Brandon Hutchison. “So we’re thrilled to have the opportunity to have Doug’s voice start his farewell season in a memorable way with the command to start engines.”

In addition to Atlanta, Rice’s final season calling races for PRN will include events at Las Vegas Motor Speedway, Bristol Motor Speedway, Circuit of the Americas, Texas Motor Speedway, Dover Motor Speedway, Charlotte Motor Speedway, Sonoma Raceway, and New Hampshire Motor Speedway, Nashville Superspeedway, and Indianapolis Motor Speedway. See PRN’s full broadcast schedule and find a station near you at GoPRN.com.

Tickets and camping accommodations for the Feb. 23-25 Ambetter Health 400 NASCAR weekend are available at www.AtlantaMotorSpeedway.com.